LOS ANGELES — Netflix said Thursday it has acquired InterPositive, a filmmaking technology company founded by Ben Affleck that builds AI-powered tools for movie production, with financial terms not disclosed and Affleck joining as a senior adviser.
Netflix and InterPositive said the tools are designed for filmmakers and aim to keep creators at the center of the process rather than replacing them, according to Variety and The Hollywood Reporter.
Tools built for filmmakers
The company says the system is not a text-prompted video generator; instead it uses models trained on a project’s own footage to support production and post-production workflows, as described by Deadline and 9to5Mac.
Affleck and Netflix said the tools are meant to help with continuity fixes and relighting while preserving creative intent, a focus highlighted by TechCrunch and The Hollywood Reporter.
Netflix’s AI posture
Netflix executives said new tools should expand creative freedom and not replace writers, directors, actors or crews, echoing statements reported by Reuters and Deadline.
The company said the acquisition is intended to give creators more choices and control while keeping artistic decisions with filmmakers, according to Variety and The Hollywood Reporter.
Affleck’s role
Affleck said he began exploring how AI could affect filmmaking in 2022 and built InterPositive to protect human judgment in storytelling, as noted by Reuters and TechCrunch.
He will serve as a senior adviser to Netflix as the company integrates the tools into its filmmaking workflow, a role confirmed by Variety and Deadline.
Netflix emphasized that its approach to AI is aimed at empowering storytellers rather than automating the craft, a theme repeated across statements cited by Reuters and The Hollywood Reporter.
Additional Details Reported
Deadline and Variety reported that InterPositive’s 16-person team will join Netflix and that the tools are intended for Netflix and its creative partners rather than commercial resale. See Deadline and Variety.
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