ATLANTA, Feb. 25 – The Atlanta Braves announced the launch of BravesVision, a team-owned television network that will serve as the club’s local broadcast home starting with the 2026 season, the team said in a statement and as first reported by Reuters.
Braves president and CEO Derek Schiller said the move brings the broadcast “back under the control of our organization,” as the club seeks new ways to tell its story across platforms, according to the Braves’ press release and Reuters.
How BravesVision will work
BravesVision will produce more than 140 regular-season games along with pregame and postgame shows, the club said in its announcement, a plan also outlined by Sports Business Journal.
Fans in the team’s six-state territory will have multiple ways to watch without blackouts, including a direct-to-distributor model with cable and satellite providers and streaming access via Braves.TV; local over-the-air broadcasts will continue through a Gray Media partnership, the Braves and Atlanta News First reported.
Shift away from regional networks
The new network follows the Braves’ split with FanDuel Sports Network and its owner Main Street Sports Group, a break cited by WSB-TV, and it comes amid broader financial turmoil for regional sports networks that Reuters said has pushed teams to reconsider how they distribute games locally.
Reuters noted that clubs such as the Dodgers, Cubs and Yankees already run in-house networks, and Sports Business Journal pointed to Atlanta’s decision as the latest example of teams taking control of production and distribution.
What fans should expect
The Braves said details on channel locations and distributor agreements will be announced as deals are finalized, a timeline echoed in the team’s press release and by Atlanta News First.
BravesVision will also simulcast a select number of games for free over the air in Atlanta and across the Southeast through Gray Media, while all regular-season, non-national exclusive games will be available to subscribers on Braves.TV, according to the Braves’ announcement and WSB-TV.
With Opening Day approaching, the Braves’ move positions them to control production and fan access while MLB continues to sort through regional media upheaval, a shift described by Reuters and Sports Business Journal.
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Truist Park – Photo by Tyler Lahti, via Wikimedia Commons (CC BY-SA 2.0). Cropped to 16:9 and resized.